Let’s face it, social media graphics are boring. And in a crowded, repetitive industry like sports marketing, it’s becoming increasingly harder to stand out. That’s why GW Basketball (George Washington University) has partnered with FlickUp to launch a one-of-a-kind AI experience for fans.

What is George Yourself? 🤔

It’s exactly what it sounds like. At georgeyourself.com, you can upload a photo and turn into the iconic 1st president (and mascot) of GW - Mr. George Washington himself! Or, if you’re feeling like living out your D1 basketball dreams, transform into a basketball player. Be careful though, Coach Caputo just might put you in the game!

This campaign isn’t just about creating funny images; it’s about getting fans excited for game day. With George Yourself, each graphic features a live countdown to the big game, giving fans a personalized way to show their team spirit - perfect for Instagram stories.

A Revolutionary Approach to Fan Engagement 💪

George Yourself goes beyond traditional sports marketing. By leveraging AI technology, GW Basketball is creating a campaign that directly involves fans, making them part of the action in a unique and memorable way. Whether you choose to embody George Washington or a basketball player, the experience is all about fun, creativity, and team pride.

“We wanted to give fans something more than just another generic promo,” said Dawit Tekeste, CTO at FlickUp. “George Yourself brings together our history, our basketball program, and cutting-edge technology to create something truly special for our Revolutionaries.”

How It Works

Using George Yourself is simple:

1. Visit georgeyourself.com: The site is live and ready for fans to dive in.

2. Upload a Photo: Choose a selfie or any image you’d like to transform.

3. Become a Revolutionary or a Player: Watch as AI brings your photo to life, turning you into George Washington or a GW basketball star.

4. Share and Count Down: Download your custom graphic with the built-in countdown and share it on social media.

Countdown to Gameday 🏀

The excitement starts now as George Yourself officially debuts ahead of the highly anticipated GW vs. Army game on December 13. In the days leading up to the game, fans can create their personalized graphics and share them to build hype and spread team spirit.

“Sports are all about connection - connection with your team, your school, and your fellow fans,” said Jason Stacks, CEO of FlickUp. “George Yourself makes that connection personal. It’s not just a marketing tool; it’s a way to bring fans into the story and celebrate what makes GW Basketball special.”

The Future of Sports Marketing 🤖

As social media continues to dominate how fans interact with teams, campaigns like George Yourself highlight the power of personalized content in standing out and creating memorable experiences. This partnership between GW Basketball and Stacks Industries is setting a new standard for fan engagement, blending tradition with cutting-edge innovation.

With the countdown to the GW vs. Army game officially underway, now’s the perfect time to George Yourself and join the Revolutionaries in showing your school pride. Head over to georgeyourself.com to create your custom graphic and start the countdown today!